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      The Future of Influencer Marketing

      By paulowolabi / May 24, 2019

      The effectiveness of Influencer Marketing can no longer be doubted. There is no debate about the tremendous results that marketers have achieved using Influencer Marketing. No wonder we have seen some significant growth in adopters of Influencer Marketing. According to statistics from Influencer Marketing Hub, the industry grew from $1.7 billion in 2016 to $4.6 […]


        Optimizing your Influencer Marketing Campaigns

        By paulowolabi / May 17, 2019

        Many marketers are achieving huge success with influencer marketing. There are endless possibilities with Influencer Marketing, and the success stories are a testimony to that fact. However, while some marketers are “killing” it with Influencer Marketing, others are struggling to achieve their goals. They don’t get adequate returns on investment, and they are frustrated with […]


          Outsourcing your Influencer Campaigns to an Influencer Marketing Agency

          By paulowolabi / May 9, 2019

          There are three ways to prospect for influencers for an Influencer marketing campaign. One is to use Google search, Quora, Social Media search engines, Podcasts search, Buzzsumo, and special events speaker lists to search for influencers within your niche. This is the DIY method. The second way is to register on influencer marketing marketplaces and […]


            Influencer Marketplace: Another Way to Connect with Influencers

            By paulowolabi / May 2, 2019

              In previous articles, we have examined the importance of influencer marketing and how to start an influencer marketing campaign. One of the steps to starting an influencer marketing campaign is to “identify, research and evaluate” influencers. In that article, we looked at ways to identify influencers using Google, Social media platforms, Buzzsumo, and Quora. […]


              How to Start an Influencer Campaign

              By paulowolabi / April 26, 2019

              In a previous article, we have looked at what Influencer Marketing is all about and the benefits they provide to marketers and business owners. If you are convinced by the facts and statistics from that article, you are probably wondering how to kick off an Influencer campaign and enjoy the benefits of Influencer Marketing. In […]



                By paulowolabi / April 16, 2019

                What is Influencer Marketing? Influencer marketing is becoming a big thing in the digital marketing space. The growth is so extensive and far-reaching that business owner and digital marketers can no longer ignore influencer marketing. According to a survey by Invesp (a conversion optimization company), 94% of marketers believe influencer marketing is so effective.  48% […]


                  How to Optimize your Facebook Page for Business Growth

                  By paulowolabi / March 19, 2019

                  How to Optimize your Facebook Page for Business Growth   Facebook started as a platform that connects friends and families. It was focused on improving relationships and interactions among people. But with over 2 billion daily users of Facebook in 2018, it is a minefield for marketers and business owners. Perhaps, this is why 50 […]


                    How to Take Advantage of the Facebook Live Video Feature

                    By paulowolabi / February 15, 2019

                    How to take advantage of the Facebook Live Video Feature One of the growing trends in the content marketing world is the continued importance of visual content. Content that contain visual elements can generate 94% more views on social media than content without visual elements. Moreover, visual content produce 37% higher user engagement than non-visual […]


                      Establishing Authority with Podcast Marketing

                      By paulowolabi / February 6, 2019

                        Do you know that more Americans know what a podcast is than who is their Vice President? Podcast marketing is gaining more traction, and business owners need to be more educated about its benefits. Content Marketing is fast becoming an integral part of a business marketing strategy. Many more businesses are recognizing the importance […]


                        5 Incredible Ways to Ace Customer Engagement

                        By paulowolabi / January 29, 2019

                        Customer Engagement is one of the most important marketing activities. It is so crucial to the success of any business organization. Customer relationship management is the heartbeat of the new marketing era. More than the product, more than sales and revenue, business ventures are recognizing how crucial their customers are to everything else. Good customer […]

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