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    paulowolabi

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      WHAT IS INFLUENCER MARKETING?

      By paulowolabi / April 16, 2019

      What is Influencer Marketing? Influencer marketing is becoming a big thing in the digital marketing space. The growth is so extensive and far-reaching that business owner and digital marketers can no longer ignore influencer marketing. According to a survey by Invesp (a conversion optimization company), 94% of marketers believe influencer marketing is so effective.  48% […]

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        How to Optimize your Facebook Page for Business Growth

        By paulowolabi / March 19, 2019

        How to Optimize your Facebook Page for Business Growth   Facebook started as a platform that connects friends and families. It was focused on improving relationships and interactions among people. But with over 2 billion daily users of Facebook in 2018, it is a minefield for marketers and business owners. Perhaps, this is why 50 […]

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          How to Take Advantage of the Facebook Live Video Feature

          By paulowolabi / February 15, 2019

          How to take advantage of the Facebook Live Video Feature One of the growing trends in the content marketing world is the continued importance of visual content. Content that contain visual elements can generate 94% more views on social media than content without visual elements. Moreover, visual content produce 37% higher user engagement than non-visual […]

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            Establishing Authority with Podcast Marketing

            By paulowolabi / February 6, 2019

              Do you know that more Americans know what a podcast is than who is their Vice President? Podcast marketing is gaining more traction, and business owners need to be more educated about its benefits. Content Marketing is fast becoming an integral part of a business marketing strategy. Many more businesses are recognizing the importance […]

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              5 Incredible Ways to Ace Customer Engagement

              By paulowolabi / January 29, 2019

              Customer Engagement is one of the most important marketing activities. It is so crucial to the success of any business organization. Customer relationship management is the heartbeat of the new marketing era. More than the product, more than sales and revenue, business ventures are recognizing how crucial their customers are to everything else. Good customer […]

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                HOW CUSTOMER RELATIONSHIP MANAGEMENT IS BECOMING THE NEW NORMAL

                By paulowolabi / January 10, 2019

                Perspectives about marketing have evolved from the early days to the modern age. We have moved from the production concept, the product concept, the sales concept, the marketing concept to the societal marketing concept. The focus of marketing is becoming more and more about the customers and how the businesses engage them and establish a […]

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                  5 Proven Ways to Quickly Increase Your Email Subscribers

                  By paulowolabi / December 5, 2018

                  5 Proven ways to quickly increase your email subscribers We cannot over-emphasize the importance of targeted traffic. It is the foundation of your business success and growth. In a previous blog post, we have looked at ways to increase targeted traffic to your website and other social media channels where your business is visible. How […]

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                    HOW TO DRIVE TARGETED TRAFFIC FOR BUSINESS VISIBILITY IN 2019

                    By paulowolabi / November 29, 2018

                    How to drive targeted traffic for business visibility in 2019   A good content marketing strategy ensures that you produce regular quality content for the benefit of your target market. However, no matter how good your content, you still need to give it some publicity. No one will know the benefits that your business offers […]

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                      How to Create a Content Marketing Strategy for 2019

                      By paulowolabi / November 21, 2018

                      Crafting your content marketing strategy for 2019   Content is a significant part of digital marketing. It is one of the critical parts of your digital marketing strategy. Creating a content marketing strategy is an essential part of positioning your business for growth. A study conducted by Kapost concluded that content marketing produces three times […]

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                        HOW TO BUILD YOUR BUSINESS WEBSITE IN SIX EASY STEPS

                        By paulowolabi / November 15, 2018

                          A business website is a necessity for every business that wants to thrive in the digital world. It is one of the platforms that give a business the necessary visibility and awareness. Awareness/promotion is an important step in the digital marketing process. A good digital marketing strategy must include a plan for building and […]

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