By paulowolabi / April 16, 2019
influencer marketing

What is Influencer Marketing? Influencer marketing is becoming a big thing in the digital marketing space. The growth is so extensive and far-reaching that business owner and digital marketers can no longer ignore influencer marketing. According to a survey by Invesp (a conversion optimization company), 94% of marketers believe influencer marketing is so effective.  48% […]

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How to Take Advantage of the Facebook Live Video Feature

By paulowolabi / February 15, 2019
facebook live video

How to take advantage of the Facebook Live Video Feature One of the growing trends in the content marketing world is the continued importance of visual content. Content that contain visual elements can generate 94% more views on social media than content without visual elements. Moreover, visual content produce 37% higher user engagement than non-visual […]

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Establishing Authority with Podcast Marketing

By paulowolabi / February 6, 2019
podcast marketing

  Do you know that more Americans know what a podcast is than who is their Vice President? Podcast marketing is gaining more traction, and business owners need to be more educated about its benefits. Content Marketing is fast becoming an integral part of a business marketing strategy. Many more businesses are recognizing the importance […]

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5 Incredible Ways to Ace Customer Engagement

By paulowolabi / January 29, 2019
customer engagement

Customer Engagement is one of the most important marketing activities. It is so crucial to the success of any business organization. Customer relationship management is the heartbeat of the new marketing era. More than the product, more than sales and revenue, business ventures are recognizing how crucial their customers are to everything else. Good customer […]

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How to Create a Content Marketing Strategy for 2019

By paulowolabi / November 21, 2018
content marketing strategy

Crafting your content marketing strategy for 2019   Content is a significant part of digital marketing. It is one of the critical parts of your digital marketing strategy. Creating a content marketing strategy is an essential part of positioning your business for growth. A study conducted by Kapost concluded that content marketing produces three times […]

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By paulowolabi / November 15, 2018
how to build a business website

  A business website is a necessity for every business that wants to thrive in the digital world. It is one of the platforms that give a business the necessary visibility and awareness. Awareness/promotion is an important step in the digital marketing process. A good digital marketing strategy must include a plan for building and […]

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