All posts in "Blog"

    The Future of Influencer Marketing

    By paulowolabi / May 24, 2019

    The effectiveness of Influencer Marketing can no longer be doubted. There is no debate about the tremendous results that marketers have achieved using Influencer Marketing. No wonder we have seen some significant growth in adopters of Influencer Marketing. According to statistics from Influencer Marketing Hub, the industry grew from $1.7 billion in 2016 to $4.6 […]


      Optimizing your Influencer Marketing Campaigns

      By paulowolabi / May 17, 2019

      Many marketers are achieving huge success with influencer marketing. There are endless possibilities with Influencer Marketing, and the success stories are a testimony to that fact. However, while some marketers are “killing” it with Influencer Marketing, others are struggling to achieve their goals. They don’t get adequate returns on investment, and they are frustrated with […]


        Outsourcing your Influencer Campaigns to an Influencer Marketing Agency

        By paulowolabi / May 9, 2019

        There are three ways to prospect for influencers for an Influencer marketing campaign. One is to use Google search, Quora, Social Media search engines, Podcasts search, Buzzsumo, and special events speaker lists to search for influencers within your niche. This is the DIY method. The second way is to register on influencer marketing marketplaces and […]


          Influencer Marketplace: Another Way to Connect with Influencers

          By paulowolabi / May 2, 2019

            In previous articles, we have examined the importance of influencer marketing and how to start an influencer marketing campaign. One of the steps to starting an influencer marketing campaign is to “identify, research and evaluate” influencers. In that article, we looked at ways to identify influencers using Google, Social media platforms, Buzzsumo, and Quora. […]


            How to Take Advantage of the Facebook Live Video Feature

            By paulowolabi / February 15, 2019

            How to take advantage of the Facebook Live Video Feature One of the growing trends in the content marketing world is the continued importance of visual content. Content that contain visual elements can generate 94% more views on social media than content without visual elements. Moreover, visual content produce 37% higher user engagement than non-visual […]


              Establishing Authority with Podcast Marketing

              By paulowolabi / February 6, 2019

                Do you know that more Americans know what a podcast is than who is their Vice President? Podcast marketing is gaining more traction, and business owners need to be more educated about its benefits. Content Marketing is fast becoming an integral part of a business marketing strategy. Many more businesses are recognizing the importance […]


                5 Incredible Ways to Ace Customer Engagement

                By paulowolabi / January 29, 2019

                Customer Engagement is one of the most important marketing activities. It is so crucial to the success of any business organization. Customer relationship management is the heartbeat of the new marketing era. More than the product, more than sales and revenue, business ventures are recognizing how crucial their customers are to everything else. Good customer […]



                  By paulowolabi / January 10, 2019

                  Perspectives about marketing have evolved from the early days to the modern age. We have moved from the production concept, the product concept, the sales concept, the marketing concept to the societal marketing concept. The focus of marketing is becoming more and more about the customers and how the businesses engage them and establish a […]


                    5 Proven Ways to Quickly Increase Your Email Subscribers

                    By paulowolabi / December 5, 2018

                    5 Proven ways to quickly increase your email subscribers We cannot over-emphasize the importance of targeted traffic. It is the foundation of your business success and growth. In a previous blog post, we have looked at ways to increase targeted traffic to your website and other social media channels where your business is visible. How […]


                      How to Create a Content Marketing Strategy for 2019

                      By paulowolabi / November 21, 2018

                      Crafting your content marketing strategy for 2019   Content is a significant part of digital marketing. It is one of the critical parts of your digital marketing strategy. Creating a content marketing strategy is an essential part of positioning your business for growth. A study conducted by Kapost concluded that content marketing produces three times […]

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