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    How to Take Advantage of the Facebook Live Video Feature

    By paulowolabi / February 15, 2019

    How to take advantage of the Facebook Live Video Feature One of the growing trends in the content marketing world is the continued importance of visual content. Content that contain visual elements can generate 94% more views on social media than content without visual elements. Moreover, visual content produce 37% higher user engagement than non-visual […]

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      Establishing Authority with Podcast Marketing

      By paulowolabi / February 6, 2019

        Do you know that more Americans know what a podcast is than who is their Vice President? Podcast marketing is gaining more traction, and business owners need to be more educated about its benefits. Content Marketing is fast becoming an integral part of a business marketing strategy. Many more businesses are recognizing the importance […]

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        5 Incredible Ways to Ace Customer Engagement

        By paulowolabi / January 29, 2019

        Customer Engagement is one of the most important marketing activities. It is so crucial to the success of any business organization. Customer relationship management is the heartbeat of the new marketing era. More than the product, more than sales and revenue, business ventures are recognizing how crucial their customers are to everything else. Good customer […]

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          HOW CUSTOMER RELATIONSHIP MANAGEMENT IS BECOMING THE NEW NORMAL

          By paulowolabi / January 10, 2019

          Perspectives about marketing have evolved from the early days to the modern age. We have moved from the production concept, the product concept, the sales concept, the marketing concept to the societal marketing concept. The focus of marketing is becoming more and more about the customers and how the businesses engage them and establish a […]

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            5 Proven Ways to Quickly Increase Your Email Subscribers

            By paulowolabi / December 5, 2018

            5 Proven ways to quickly increase your email subscribers We cannot over-emphasize the importance of targeted traffic. It is the foundation of your business success and growth. In a previous blog post, we have looked at ways to increase targeted traffic to your website and other social media channels where your business is visible. How […]

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              How to Create a Content Marketing Strategy for 2019

              By paulowolabi / November 21, 2018

              Crafting your content marketing strategy for 2019   Content is a significant part of digital marketing. It is one of the critical parts of your digital marketing strategy. Creating a content marketing strategy is an essential part of positioning your business for growth. A study conducted by Kapost concluded that content marketing produces three times […]

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                HOW TO BUILD YOUR BUSINESS WEBSITE IN SIX EASY STEPS

                By paulowolabi / November 15, 2018

                  A business website is a necessity for every business that wants to thrive in the digital world. It is one of the platforms that give a business the necessary visibility and awareness. Awareness/promotion is an important step in the digital marketing process. A good digital marketing strategy must include a plan for building and […]

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                  Crafting a digital marketing strategy 2

                  By paulowolabi / November 3, 2018

                    A comprehensive digital marketing strategy is a necessary tool for a successful digital marketing campaign. The maxim, “he who fails to plan, plans to fail” is also true in the digital world. The digital world is a very complex world with so much information. Year in year out, digital marketing agencies and SEO experts […]

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                    Crafting a Digital Marketing Strategy 1

                    By paulowolabi / October 29, 2018

                    Crafting a digital marketing strategy 1   We have already identified and explained the importance of digital marketing. For those who understand the importance of digital marketing, the next bold step is to craft a digital marketing strategy.  It will enable the business benefit from the rich mines that digital marketing offers. A marketing strategy […]

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                      THE IMPORTANCE OF DIGITAL MARKETING

                      By paulowolabi / October 24, 2018

                      Billboards were one of the most popular marketing media in the last century. Companies paid a lot of dollars to target strategic locations and to get to it before their competitors. The war over billboards was a real war. The “war” between Audi and BMW some years ago is a case in point. The two […]