These are the top ten digital marketing content (blogs and videos) I consumed in this outgoing week. I hope you find some of them useful.
- 7 Social Proof Elements That Build Immediate Trust With Prospects
In this blog, Aayush Gupta, writing for the Jeffbullas’s Blog, highlights seven elements that companies can implement on their websites to build immediate trust with their prospects. The seven social proof elements he identified are brand associations, customer testimonials and third-party reviews, facts and figures, case studies, user-generated content, influencer collaborations, professional website design and minimal tech issues.
He gives examples of brands that are successfully using each of the elements.
Read the blog here: https://www.jeffbullas.com/social-proof-elements/
- 6 Keys to a Strong Content Marketing Agency-Client Relationship
Jeremy Bednarski, writing for the Content Marketing Institute, examines six factors that can improve the relationships between digital agencies and clients. The six keys are pitch perfection, the content marketing strategy, defining the marketing goals and tactics, establishing roles, budget approval, keep communicating.
The beauty of this article is that Jeremy identifies how each of the points applies to the agency and client. He then gives some tips that will help both parties perform their duties and strengthen the relationship.
- Welcome to SEO Unlocked
Neil Patel is offering a free course on SEO on YouTube. I listened to the introduction to the course. He goes through his own business and how SEO helped him built his business to where it is today. He also highlights other people who have implemented SEO strategies to transform their business. In this video, he lays out the structure of the course and what to expect.
Watch the video here: https://www.youtube.com/watch?v=Q_lySNxCag0
- Introduction to SEO
This is the first video in the series. The video re-emphasizes the importance of SEO. He responds to some of the false beliefs about SEO that holds people back: my industry is too competitive, only big companies can rank, the more pages, the better, I need to submit my site to Google, and you need to spend money to win online.
He then gives a few reasons why it is essential to rank, sets forth a list of the factors that are important to ranking on Google, and highlights how ranking on Google can help your business.
Watch the video here: https://www.youtube.com/watch?v=pIbQfOcsEsE
- How to Write the Perfect Page Title With SEO in Mind
Rebecca Riserbato, writing for Hubspot, gives eight tips that can help content creators write the perfect page title. These eight tips are: be specific, explain why the page is unique, be compelling, don’t be repetitive or stuff keywords, pay attention to length, don’t put the company’s name at the front, include the primary keyword, and write for the user.
She also includes some screenshots to illustrate her points.
- The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
Jay Fuchs, writing for Hubspot, traces the history of content marketing, the developments that shaped where it is today, and what we can expect in the future. He emphasized how Google, Social Media, and Video contributed to the evolution of content marketing and why video, mobile, and customer-centrism will be the future shapers of the content marketing industry.
He stresses the importance of keeping abreast of new trends and challenges rather than becoming comfortable. He incorporates some facts and figures to establish the veracity of his points.
Read the article here: https://blog.hubspot.com/marketing/future-content-marketing