My Favourite Digital Marketing Content (5/11/20-5/15/2020)
These are my favourite digital marketing content for this outgoing week.
- Keyword Research Part 1
Last week, Neil Patel began a new series on SEO called “SEO Unlocked.” This week, he started explaining the keyword research process. In this video, he explains the keyword research process, delineating the essential factors that will help you rank your website. There must be an intersection of your intent, customers’ intent, and influencers’ intent when it comes to keyword research. You need to be clear about your goals, your customers’ goals, and the influencers’ goals.
There are five key steps to keyword research: Build your keyword list, research your target musketeer, understand the keyword metrics, match the customer journey, and refine your keyword list. He explains the limitations of Google Keyword Planner and introduces other beneficial tools (Ubersuggest, Wikipedia, etc.)
Watch the video here: https://www.youtube.com/watch?v=CYicoAcAi0A
- Keyword Research Part 2
This is the second part of the topic where he focuses on the third, fourth, and fifth step in the keyword process – keyword metrics, match the customer’s journey, and refine your keyword list.
Watch the video here: https://www.youtube.com/watch?v=U655ixy-sdE
- 7 SEO Mistakes That Are Hurting Your Website
In this article, Kathrin Garner, writing for the Jeffbullas’s blog, examines seven common problems that can affect your website’s ranking. Many of these problems may be familiar, but we all need some timely reminders. The seven mistakes are – not choosing the right keywords, keyword stuffing, ignoring title tags and Meta descriptions, wrong links, broken links, ignoring data analytics, and neglecting content quality.
Read the article here: https://www.jeffbullas.com/seo-mistakes-hurting-website-authority-score/
- Brand Logos: The Good, The Bad, and The Most Questionable Designs
Rachel Leist, writing for Hubspot, explains why the logo is an important part of a company’s branding and what makes a good logo. Logos should be memorable, versatile, and consistent. Rachel evaluates ten different logo designs. She evaluates these ten logos using three standards (memorable, versatile, and consistent). Some of the logos she evaluates include Apple’s, Google’s, Amazon’s, KFC’s, among others.
- The Strategy of Content Marketing
This is a Coursera course organized by UC Davis in collaboration with the Chief Content Officer of Rainmaker Digital (former Copy blogger). I am currently in week 2 of the four-week course. It has been an exciting journey so far. The course outlines what content marketing is all about and how brands can create a sound content marketing strategy to take advantage of the immense benefits of content marketing. The course includes podcast interviews with Brian Clark and the Editor-in-chief of Rainmaker Digital. Week 1 will introduce you to the content marketing ecosystem.
Enroll in the course here: https://www.coursera.org/learn/content-marketing/home/welcome