My Favourite Digital Marketing Content Week 23
Below are my favourite digital marketing content for the outgoing week
- How to Transition from In-Office to Remote Work
Kayla Carmicheal, writing for Hubspot, offers some tips for those who need to transition from in-office work to remote work. She advises that you need to begin by gathering all the materials you need to complete your work at home, and reconsidering the meetings on your calendar by adding time for the “coffee chats” discussions with teammates. You should also ensure your teammates know about any change in your schedule. Remember to set boundaries between personal and professional life and be ready for some trial and error.
The article is very helpful because it draws from Kayla’s personal experience.
Read the article here: https://blog.hubspot.com/marketing/blog.hubspot.com/marketing/transitioning-to-remote-work
- 9 Ways to Crush the End of a Blog Post
Rebecca Riserbato examines why conclusions are essential to every blog post and offer some nine ways writers can close their blog posts. Some of her tips include: writing a summary, asking a question, including a CTA, inspiring the audience, and directing the readers on the next step to take.
Read the article here: https://blog.hubspot.com/marketing/how-to-end-blog-post
- Why People Don’t Want the ‘Real’ You
Brian Clark, the founder of Copyblogger, examines the current understanding of authenticity in the business-customer relationship. Being ‘real’ can mean different things to different people, and your efforts can turn your audience off rather than nurture the relationship. Much of today’s authenticity is egocentrism – focusing on yourself rather than your audience. Your story matters, but only to the extent it helps people tell the story they want to tell about themselves.
Read the article here: https://copyblogger.com/authentic-marketing/
- Discover Your Competitive Strategy
In this video, Neil Patel’s continues with his SEO Unlocked course. In this course, he emphasizes the importance of analyzing your competitors to glean insights that will help you succeed. There is no need to reinvent the wheel. All you need is to know what your competitors are doing well and supercharge it. Find your competitors’ strategy, their backlinks, and their most successful content and pages. Sign up to their email list to understand how they do their marketing.
Watch the video here: https://www.youtube.com/watch?v=aNBotpi7J98
- Over 4 million Backlinks Built With This Simple Process
This is the first topic in the link-building module of the SEO unlocked. He explains what links are and how it influences SEO. He clarifies the difference between quantity and quality and explains why the latter is crucial. The more right links from relevant, authoritative sites, the better. To find quality links, you need to know the source of your competitors’ links and have a solid outbound strategy for generating links.
Watch the video here: https://www.youtube.com/watch?v=h-4ksx-b_ns