Below are my favourite digital marketing content for the outgoing week. I hope you find them helpful.
- Content Strategy Course
This is a course organized by the Hubspot Academy for content professionals. There are some courses that you cannot take once and forget them. This is one of those courses.
Over the past few days, I took the first two sections of the course. Section 1 focuses on storytelling – what it is, why it is essential, and how to do it. Section 2 focuses on content clusters and pillar pages – why they are important, the steps involved, and tips for creating them.
What makes the course interesting is the practical examples that the instructors incorporate. They show you companies that are implementing these strategies and the results of such implementation. You will also find templates to help you put the strategies into practice.
Enroll for the course here: https://app.hubspot.com/academy/5368915/tracks/61
- 5 Areas of Marketing You Should Practice the “Less is More” Approach
COVID-19 has led many companies to try doing more with fewer resources. John Hall, writing for Hubspot, believes there are some circumstances (pandemic or not) where marketers should learn to practice the ‘less is more’ approach. These areas include management (people and campaigns), calendar scheduling, content creation, conducting meetings, holding team brainstorming sessions.
I find John’s tips with meetings and brainstorming sessions very useful. The time and resources you can save by implementing John’s tips make the article valuable.
Read the article here: https://blog.hubspot.com/marketing/less-is-more-approach-marketing
- The Ins and Outs of Writing Long-Form Content
By now, you will know I am a huge Hubspot fan. Kayla Carmicheal is one of my favourite writers over at Hubspot. In this article, she explains why long-form content is essential to a brand’s content strategy. She considers examples of long-form content from Mailchimp, Litmus, Hubspot, and Rolling Stone. After considering these examples, she gives seven tips that can help every content writer produce engaging and exciting long-form content that readers will love.
Read the article here: https://blog.hubspot.com/marketing/the-ins-and-outs-of-writing-long-form-content
- How to Get Powerful Backlinks for Faster Rankings
This is the second lesson in the Backlink module of SEO Unlocked (Neil Patel’s SEO course).
Here he emphasizes the importance of deliberateness in link building. Some of the strategies he considers are researching your competitor’s backlinks, understanding the contents that are bringing them the backlinks, guest posting, using different search operators in Google to identify link building opportunities (e.g., broken links).
He also provides tools (including email templates) that can help you practice these strategies.
Watch the video here: https://www.youtube.com/watch?v=qO5xeRYk20Q
- 9 Key Discoveries in 2020 Social Media Research
Annika Baer, writing for Convince and Convert, analyzes the results of a survey by Edison Research and Triton Digital to draw out some key insights. Some of the interesting findings include the fact that the growth rate of social media usage is flat, Instagram is fast approaching the #1 position in terms of usage, Instagram is the top social platform for younger demographics, and Whatsapp increased usage among the 12-34 demographics by 26%.
These stats will help social media marketers fine-tune their strategy and prioritize their spending.
Read the article here: https://www.convinceandconvert.com/social-media-marketing/social-media-research/