Below are my favourite digital marketing content for the outgoing week.
- How to Get the Most Out of Google Analytics
Google has provided a wide array of helpful tools for marketers. One of these tools is the Google Analytics platform. In this video, Neil Patel, continuing with his SEO unlocked program, introduces us to Google Analytics and provides some tips for setting it up. He explained how to set goals, enable search tracking, create a custom dashboard to track what is important to you and create alerts to keep track of important updates.
Neil is a master at what he does, and everything he produces is worth consuming.
Watch the video here: https://www.youtube.com/watch?v=a9yVBuk5Amo
- How to Setup Google Search Console
Google Search Console is another essential Google tools for marketers. In this video, Neil Patel examines the key aspects of Google Search Console and strategies marketers can use to get it up and running. He discusses how to check crawl errors and URL errors, submit sitemaps, the importance of schemas, breadcrumbs, and accelerated mobile pages, and why you need to keep a tab of any security issues.
Understanding how Google Search Console works and maximizing its benefits is crucial to online marketing. This video is a good start (or reminder).
Watch the video here: https://www.youtube.com/watch?v=7TKyZR5XQqQ
- 3 Keyword Research Trends to Get Your Content Seen
There is no online marketing without keywords. Getting it right at this level is important to the entire digital marketing efforts. Anny Smarty, writing for the Content Marketing Institute, examines three keyword research trends that can help you get more visibility for your content. She discusses the updates to Google that are impacting CTR – featured snippets, local packs, shopping results. As a result, marketers are moving towards “on-SERP marketing” (ranking in as many search elements as possible), which looks beyond organic position.
She also examines how Google is going beyond keyword strings and becoming smarter in interpreting search queries as well as the increased insights into the audience’s interests, struggles, and intents.
This is a very detailed article. The updates that Anny identifies are essential, and every content marketer should consider them.
Read the article here: https://contentmarketinginstitute.com/2020/06/seo-trends-reshaping-keyword-research/
- Ebooks vs. Whitepapers: Which One Should You Choose
Ebooks and whitepapers are powerful resources for content marketers. However, which one should you choose? Kayla Carmichael, writing for Hubspot, examines this question in this informative article. She examines the circumstances when a business should write an ebook – when you are short on time, when multimedia is important, and when you need something easy to make and share. She also considers the circumstances when whitepapers are appropriate – when you want to establish thought leadership and when there is a need to make a thorough explanation.
- Content Strategy Course
I concluded the Hubspot Academy Content Strategy Course this week. I took lessons on measuring and analyzing content performance through metrics as well as using growth marketing hacks in content marketing.
Enroll in the course here: https://app.hubspot.com/academy/5368915/tracks/61