Below are my favourite digital marketing content for the outgoing week
- Content Marketing Certification Course
The Content Marketing course by Hubspot Academy is one of the best content marketing courses in the industry. I decided to revisit the course this week to gain fresh insights and refresh some knowledge points.
This course by Hubspot Academy is comprehensive covering topics like blog post creation, content strategy, long term content planning, and guest blogging strategy, among others.
- SEO for Beginners: Rank #1 in Google in 2020
Brian Dean is one of my favourite SEO experts. The SEO tips he gives are practical, useful, and research-driven. His SEO tips are ever fresh, resulting from his continuous research. Brian does not regurgitate the tips that self-acclaimed SEO experts put out. He gives fresh data-driven insights.
In this video, he shares six SEO tips that will help any business rank their website on the first page of Google. He explores strategies like finding long-tail keywords, writing epic content, keyword optimization, optimizing users, building backlinks, and using original images instead of stock-based photos.
Watch the video here: https://www.youtube.com/watch?v=rpwD50v0Ubo
- 5 Creative Ways to Use Social Media Data as a Source for Your Content
We cannot over-emphasize the importance of data in content marketing. Proper use of data can be the difference between good content and newsworthy, link-worthy content.
In this article, Domenica D’Ottavio, writing for Hubspot, introduces us to how social media can be a powerful data source – what she calls social media data scraping. She introduces tools like Octoparse and Parsehub that can help users scrape data from social platforms like Facebook, Twitter, and Instagram.
After explaining the concept, she highlights five examples of how brands use social media data in their content.
- Extended Marketing Mix: What It Is and Why It’s Useful
I did not know there was a concept called extended marketing mix until I saw Kayla’s article on Hubspot. The traditional marketing mix (product, price, place, and promotion) focuses on product marketing. The extended marketing mix seeks to extend the marketing mix concept to services.
The extended marketing mix includes people, processes, and physical evidence. Kayla goes on to explain why adding these three elements is essential, especially for services based companies.
Curious about the extended marketing mix?
Read the article here: https://blog.hubspot.com/marketing/extended-marketing-mix
- How to Create a Content Marketing Playbook
Anyone who wants long-term success needs a long-term strategy. Strategy documents, guides, and playbooks give structure to marketing efforts and help marketers consistently achieve their long term goals. Every content marketer needs a content marketing playbook – a plan that sets the standards for cross-team collaboration, strategic alignment, and campaign execution. A playbook documents tasks, responsibilities, guidelines, and workflow processes, etc.
In this article, Stefanie Curtis, writing for the Content Marketing Institute, identifies nine steps to creating a content marketing playbook that achieves results.
Read the article here: https://contentmarketinginstitute.com/2020/07/create-content-marketing-playbook/