Below are my favourite digital marketing content for this week. Enjoy.
- 5 Smart Ways to Use Metaphors to Create Irresistible Content
In the world of information glut and crowded cyber space, it takes an extra spice for your writing to stand out. Metaphor is one element that can supercharge your content and leave your readers asking for more.
In this article, Brian Clark, founder of Copy Blogger, examines five ways content writers can use metaphors to spice up their content.
He suggests using metaphors in the headline, the opening paragraph, the conclusion, as the theme of the article, and a way to visualize your promises and assertions. Brian gives multiple examples for each use case.
Read this article, and you will be on your way to crafting more compelling content or copy.
Read the article here: https://copyblogger.com/magnetic-blogging/
- The Plain-English Guide to Brand Equity
The goal of every business is to get to the point where customers buy from you without considering the price or the reviews, knowing they will be satisfied with anything that comes from you.
When a business gets to this point, it has built positive brand equity. Such positive brand equity is a competitive advantage for the company.
In this article, Kayla Carmicheal, writing for Hubspot, examines brand equity – what it is, how to measure it, and how to build it. She lays out how to measure brand equity through brand awareness and public perception. Also, she tells you how to turn customer stories and data into brand equity, emphasize your competitive advantage, and overlay every marketing campaign with your brand identity, among others.
The article provides you with everything you need to start building positive brand equity.
Read the article here: https://blog.hubspot.com/marketing/brand-equity
- The Ultimate Guide to Managing Remote Marketing Teams
If your organization was not embracing remote work before COVID-19, it surely does now. Perhaps the greatest challenge in this transition is for managers who have to oversee their team members remotely. Managing a team is hard enough; doing it remotely requires some extra skill, grit, and discipline.
In this article, Pamela Bump, writing for Hubspot, examines ten strategies that can help managers of remote marketing teams do their work effectively.
She covers everything from remote hiring and onboarding to planning and conducting virtual meetings, from checking in on team members regularly to maximizing productivity tools, among others.
If you are a manager, you need to read this guide. If you are a team member, pass it along to your manager.
Read the article here: https://blog.hubspot.com/marketing/managing-remote-marketing-teams
- Content Marketing Unlocked
The marketing field is always evolving; so, taking a course in content marketing now and then does not hurt. If you do not learn anything new, at least, you will refresh your understanding.
Neil Patel, a top digital marketing expert, is introducing a new course – Content Marketing Unlocked.
Here is the introductory video where he introduces content marketing, its benefits, its relation to search engine optimization, and the components of the course.
Watch the video here: https://www.youtube.com/watch?v=9_rULUbLqE4&t=19s
- How Content Marketing Started
Neil begins this course with an overview of the history of content marketing.
He considers how elements of content marketing like storytelling, customer experiences, and influencers have evolved.
He traces content marketing back to The Furrow, an agricultural magazine in 1895 and developments in the 1900s including Michelin and Soap Operas.
Neil then highlights how the rise of digital channels like Yahoo, Google, and Bing have transformed content marketing.
Watch the video here: https://www.youtube.com/watch?v=tDvBdnLZLp4&t=16s