How Small Businesses Can Start With Video Marketing

How Small Businesses Can Start With Video Marketing

Knowing that video marketing is beneficial to your business is one thing. In fact, knowing how companies have used it with great success is not so important. The most important question is how you can start. How can you begin to create your campaigns and tap into the benefits?

In the previous articles, we saw what it would take to start video marketing campaigns. We considered how to design a strategy, acquire resources, and the different types of videos brands are using.

You may be a small business that does not have the financial power to acquire many assets or employ professionals. Therefore, you have been concerned about how to put all these into practice. Let me give you a few tips on how you can get started, no matter the size of your business.

Starting Small

Start with your phone camera

You will be surprised at the quality you can achieve with your phone camera, especially if it is a high-end android phone or an iPhone. In this guide, you will find a detailed explanation on how to shoot professional videos with your smartphone. In this article, you can find twelve tips for shooting business videos on your phone. If your small business cannot break the bank for a professional or prosumer camera, start with your phone. It is better to start little than refusing to start.

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Start with the easy to create videos

Your phone camera may not be able to shoot quality expert interviews, but it can shoot testimonials. It can shoot instructional videos where you give information or make promotional offers to your customers. You may not be able to create a brand story video, but you can do a demo. Instead of worrying about what you cannot do, start with what you can do. You can even create instructional videos with screencast software on your laptop.

Measure and grow

Measure the impacts of your little efforts. Commit to improving along the way. You can start with your Facebook page and grow into a full-orbed Youtube channel (or a video management software like Vidyard). The results from the little efforts will encourage you to improve.

Low budget does not mean cheap

You can start with low-budget cameras, lights, tripods, and microphones. You do not need to use the most expensive assets in the industry.  Start with your little budget and grow as you see results.

In this article, Vidyard provides seven ways small businesses can boost their brand with video marketing. In this video, Marketing HY, a video marketing agency, shares some tips for small businesses on a low budget to achieve results with video marketing.

“We are just a small business” is not enough justification for ignoring video marketing. As a low budget small business, you can do wonders.

If you are not yet convinced, check these seventeen small businesses that have done something significant with video marketing. TAR productions have compiled this list with the campaigns these small businesses used. Even if your business is smaller than these, you can still do something significant and grow with it. The best time was yesterday. The second best time is today.

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Why You Should Use Video Creation Software

We have already dealt with a big problem that brands experience when it comes to video marketing- not knowing where to start. The most important thing is to start and to grow with it. You can start as small as your budget and skills can allow.

However, one resource that you can use to create fantastic video campaigns for your business irrespective of the size of your budget is video creation software. There are many video creation software on the market today.

What do video creation software offer?

These software programs provide you with a platform where you can easily create marketing videos for your content marketing campaigns without investing in any physical assets. All the resources you need to create videos are on the software, and those not available can be imported into the platform.

With these video creation software, you can easily produce:

  • 2D and 3D Animations
  • Explainer Videos
  • Doodle Sketch
  • Motion Videos
  • Informative videos
  • Promo videos, etc.

You can create many of the video content types we discussed in the report (brand story, explainer, informative, instructional, etc.) with these software programs. They come with fonts, animated characters, templates, pictures, editors, etc. You can drop and drag elements that you need to produce a perfect professional video.

Some of the advantages of these software programs include:

  • Low cost: As a low budget small business, you do not need to miss the benefits of video marketing. With these programs, you can do amazing things for your business.
  • Ease of creation: You do not need to be a programmer to use these programs. All you need is to drag and drop using your imagination and aesthetics ability. These programs also include tutorial videos on how to use every feature. Tutorials also abound for free on Youtube and at little cost on Udemy.
  • Time-Saving: All the hard work has been done. Just plug in the elements you want, make use of your imagination, and in a little time, you have compelling videos.
  • Editing: It is very easy to A/B test various features. You can change the different elements as you see fit in response to performance analytics.

Even if you are a big business with a fully equipped studio, a team, and all necessary assets, using these video creation software will allow you to create some interesting videos that have unique features. You can do many exciting and engaging things with these programs that you cannot do with a recorded video. Therefore, you have a greater opportunity to reach your audience.

In this article, you will learn why these kinds of videos are essential for your business. In another article by Y Draw, you will learn why these videos are effective. Yum Yum Videos also help us to understand why these softwares have become more popular.

You can never go wrong with these video creation software programs. For the growth of your business brand, you need to start using them for your video campaigns.

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There is no excuse for low budget small businesses not to start winning with video marketing. You can start from where you are and grow. Video creation software are also an excellent place to start. In the next article, we’ll look at some video creation and video editing software you can use to get started with video marketing.

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