Word of Mouth in a Digital World
(The main ideas behind this post are from Jonah Berger's course, 'Viral Marketing and How to Craft Contagious Content.) We live in a digital world where many conversations happen across…
Gain Brand Equity with the Power of Storytelling
In the corporate world of numbers, slides, and jargons, it is easy to forget the importance of storytelling. There is a reason why the stories we heard as children still…