My Favourite Digital Marketing Content (5/18/2020-5/22/2020)
Below are my favourite Digital Marketing Content for the outgoing week.
- 7 Tips for Making Dull Topics Interesting, According to Our Blog Team
In this article, Kayla Carmicheal of Hubspot gives seven tips that can help content marketers create exciting content from seemingly dull and boring topics. She taps into her experience and that of the blog team at Hubspot. Some of those tips include tying the blog topic to personal experience, interviewing experts in the field, and using multimedia.
The article contains so much practical advice from the content creators at Hubspot. If you know anything about Hubspot, you will agree that the quality of their content (even with dull topics) is top-notch.
Read the article here: https://blog.hubspot.com/marketing/writing-about-dull-topics
- The Strategy of Content Marketing
I finished week 2 and started week 3 of this Coursera course. Week 2 concludes with other aspects of the 7A content marketing framework. Week 3 focuses on building a content marketing strategy. There are podcast interviews between Sonia and Brian Clark.
Enroll for the course here: https://www.coursera.org/learn/content-marketing/home/welcome
- 30 Lessons After 30 Million SEO Visitors
Neil Patel is, no doubt, a master when it comes to Search Engine Optimization. He has driven more than 30 million SEO visitors to his website (neilpatel.com). In this article, he shares some lessons from his journey to 30 million visitors. Some of them include the importance of obsessing over conversions rather than rankings, the importance of keyword, AMP pages, and international SEO. One of his key lessons is that you should not recreate the wheel. When Neil Patel talks about SEO, every digital marketer should listen.
Read the article here: https://neilpatel.com/blog/seo-visitors/
- How to Craft the Perfect Email for Every Stage of the Buyer’s Journey
In this article, Mark Quadros examines how brands can design the perfect email at every stage of the buyer’s journey. He gives examples to illustrate the type of email buyers need at the awareness, consideration, decision, and advocacy stage. Reading and implementing the insights in this article can transform your email marketing.
Read the article here: https://blog.hubspot.com/marketing/email-marketing-buyers-journey
- On-Page and Technical SEO Part 1
This is a continuation of Neil Patel’s SEO Unlocked. In this section, he addresses on-page and technical SEO. He talks about writing titles, headlines, and the first 100 words of the content. He also mentions the importance of internal links, external links, URL structure, and readability. He gave many tips to get the maximum results from each of these elements.
Watch the video here: https://www.youtube.com/watch?v=PXDPqXHLSOY