Below are my favourite digital marketing content for the outgoing week
- The strategy of Content Marketing
I finished week 4 and 5 of the course organized by UC Davis and taught by Sonia Simone, the chief content officer at Copyblogger Media. In week 4, she explains the different types of content – attraction, affinity, action, and authority. In week 5, she focused on issues such as ethics and professionalism, the use of multimedia, and metrics (essential metrics to measure the success of content marketing).
There are podcast interviews with Brian Clark (founder of Copyblogger Media) and Jessica Frick (VP of Operations at Copyblogger Media)
Enroll for the course here: https://www.coursera.org/learn/content-marketing/home/welcome
- Content Marketing Part 1
This video is a part of the SEO unlocked series. In this video, Neil Patel goes over content marketing. He explains the importance of content marketing and gives examples of brands that have attained success with it (including his own company). He describes the system for creating supercharged content that beat the competitors and the various elements of successful content creation.
Watch the video here:
- Advanced Content Marketing
Here, Neil goes over 20 essential rules that are crucial to content marketing success. Some of those include putting readers first, defining your tone, using statistics, employing simple words, and adding visual media and quotes. He emphasizes the importance of understanding the audience using the WHIPPS system (Window Shopper type, Help Me type, Inform me type, Persuade me type, and Show me type).
He also explains the various content types that a company can employ – lists, infographics, social media content, podcasts, webinars, and checklist.
Watch the video here:
- 4 Unexpected Methods for Becoming an Authority on Nearly Any Subject
In this article, Sonia Simone goes over four methods you can use to become an authority on any subject. Many are afraid of pushing out content in their industry because they feel they cannot achieve expert status in that industry. Sonia insists that you do not need to be the highest authority in your industry; you only need to be the best in your world (not in the world). You can also achieve expert status by turning sophisticated and scholarly content in your industry to forms that the readers can easily digest.
She explains two other methods that will help you build authority and expert status, whatever the niche.
Read the article here: https://copyblogger.com/become-an-expert/
- 14 Signs Your Remote Team is Communicating Ineffectively
In this article, Rebecca Riserbato, writing for Hubspot, identifies 14 signs that remote workers are not communicating effectively. Communicating with team members is the top challenge (and a lack of social connection) of remote workers. Some of the signs include too many scheduled meetings, no contribution from team members during meetings, overly complicated emails, and absence of meeting agenda or structure.
Rebecca gives actionable tips that can help you navigate through any of the problem signs.
Read the article here: https://blog.hubspot.com/marketing/remote-miscommunication
- The 10 Commandments of Content Marketing
This is another video in the SEO unlocked series. Here, Neil identifies ten crucial areas of content marketing and gives specific, actionable tips that will help content marketers succeed in those areas. Those ten areas are word count, tone, introduction, trigger, musketeer intent, business wins, internal links, personalization, and source materials.
Watch the video here: https://www.youtube.com/watch?v=28MeI9YccNY