Below are my favourite digital marketing content for the outgoing week.
- How to write a blog post that gets massive traffic
It has been a long time I listened to Brian Dean. This week, I decided to check out some of his Youtube videos. Like always, I was not disappointed.
In this video, Brian gives seven tips that can help content marketers write blog posts that get massive results. Brian begins by showing how these tips have produced results for his website, with more than 429,000 monthly visits.
The first tip is finding a proven blog post topic using Udemy, Amazon, and conference agendas. Next, he gives some guidelines for writing headlines. For the third tip, he provides a formula for writing attention-grabbing introduction. Fourthly, he gave some recommendations for writing an excellent post. The fifth tip is a formula for writing conclusions. The sixth and seven tips have to do with SEO and content promotion.
Watch the video here: https://www.youtube.com/watch?v=SwksMt9mE6Y
- Branding, Data, and Experience
For the last week of the SEO unlocked program, Neil Patel focuses on branding. In this first video, his focus is on how entrepreneurs and business owners can better understand their market. He explains how business owners can conduct a market assessment – which he divided into the business side and the human side. Neil also dives into competition research, explaining how business owners can use insights from competitive insights to position for maximum impact.
- Create a Compelling Brand
Following on from market assessment, every brand has to develop its story. In this video, Neil identifies the four critical components of a brand story – what it says about itself, what it does in the world, what others believe and say about it, and how others interact with it.
Next, he gives a four-part strategy that will help brands create and deploy their brand for maximum impact.
- How to Choose the Most Link-Worthy Data Source for Your Content
The data sources we use for our content marketing campaigns can have an impact on their performance. Domenica, writing for Moz, highlights the importance of data sources by examining how content campaigns perform with different data source categories – client data, social media, participatory methods, publicly available data, survey, and germ swab.
After analyzing the data from this research, she shares tips and recommendations on how and when content marketers can use each data source category for maximum benefits.
Read the article here: https://moz.com/blog/how-to-choose-content-data-source
- Why Marketers Should Implement User-Generated Content: 23 Stats to Know
One of the unique features of digital marketing is the new role of the consumers in the scheme of things. Consumers now have a say in the product businesses manufacture and the content they produce.
In this article, Pamela Bump highlights 23 statistics showing why marketers must embrace UGC. UGC now holds a more prominent place in the consumer’s buying decision than promotional emails and search engine results.
She divides the stats into two segments – the benefits of UGC and UGC tactics. In the end, she gives some insights on how brands can create a UGC strategy.
Read the article here: https://blog.hubspot.com/marketing/user-generated-content-stats